Networking - Value-Added Connections

Written by: Sandi MacCalla – Founder, LifeSkills Academy – 8/4/2025

Networking isn't just attending events or exchanging business cards. It's building meaningful relationships that propel work/business progress. Here's why it matters:

1. Why Network?
   • Access: By connecting with others, you stay informed on trending developments in your field. It provides exposure to industry news, key connections, and valuable insights.
   • Career Advancement: Your network has and can recommend contacts, job opportunities, mentorship, and promotions. It is not just what you know, it is who you know.
     
     
2. Quality over quantity is essential. Consider these strategies:
   • Have an Intent: Are you seeking:
     • Mentorship
     • Job opportunities
     • Connections
     • Industry knowledge
       
       Tailor your efforts to key values.
       
       
   • Arrival and Introductions: When attending in person or online, arrive early. Meet new people, introduce yourself confidently and genuinely be interested in others.
   • Exchange Business Cards: While digital connections are common, business cards still matter. They leave a lasting impression and trigger name recognition.
   • Follow Up: After meeting someone, follow up promptly. Send a personalized email on a shared interest or connect on LinkedIn.
     
     
3. Purpose
   • Know your WHY of networking. Is it to be a resource or to learn/collaborate/find new opportunities?

"My Golden Rule of Networking is simple: Don't keep score."
~ Harvey Mackay

Networking promotes reciprocity. Freely offer value to others that will come back to you. Whether you are attending events, connecting online, or nurturing existing relationships, intentional networking transforms your professional journey.

Additional Resources:
1. Coursera: 9 Networking Tips
2. Forbes: Networking for Value

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